Storytelling, communication technology, social media and the MEDIA deluge.

Miley Cyrus Twitter Rap

That’s right. Hannah Montana has said so long to Twitter. She canceled her Twitter account, which fueled speculation as to why. She attempts to clear the air with this rap.

Not sure the air is overly clear. What is more clear is Miley won’t be crossing over into R&B anytime soon. Yes, the rap was made to be fun, but the bigger question is, will other celebs take Miley’s lead and stop posting on Twitter.

The answer is no. In fact, our bet is Miley will be back very soon. She had 2 million fans following her on Twitter. During a nationwide tour that is not doing as well as her prior tour, it’s a safe bet that Miley’s label or publicity people will encourage her to get back tweeting very soon.

Twitter Visualizations at the MTV VMAs

The Twitter visualizations used on MTV.com during the VMAs were pretty interesting. Design firm Stamen (more on their blog here) and social media monitoring company Radian6, are credited with showing VMA twitter activity around an artist or band growing and shrinking in real time according to the number tweets. The timeline remains live here.

The timeline is not overly easy to use. It tends to want to play instead of letting the user track second by second. It takes some doing, but you can see what looks to be more than 2k tweets when Kanye West takes the mic from Taylor Swift during Swift’s acceptance speech. I can see something like this being even more interesting when screen shots of what was happening at the time can be added into the timeline and associated with the tweets.

Regardless, it was a nice step toward increased TV interactivity and a complimentary, natural-feeling incorporation of social media. Leave it to MTV to do it right.

(Update)

I just heard from MTV PR. They provided some interesting stats around site traffic related to the VMA Twitter tracking…

“One day after 2.7 million unique visitors gave MTV.com its best VMA premiere day in the site’s history, **5.5 million people visited the site on Monday**, September 14, tying MTV.com’s second-place record for unique visitors, all-time. The **site saw 53.4 million page views**, marking the second-highest day overall for the site. 17.9 million video streams were watched across the site on Monday, a whopping 64% increase from the day after the “2008 MTV Video Music Awards” and the second highest stream total in MTV.com’s history.

Additionally, through the “Twitter Visualization” tool, MTV,** tracked upwards of 1.75M tweets about the show** by the end of the second airing (2:30AM EDT), and more than **2M total tweets as of midday on Monday**, September 14.

“During MTV’s VMAs, Twitter experienced three times our average volume of tweets, and twice as many as during the news surrounding Michael Jackson this past summer,” said Chloe Sladden, director of media partnerships at Twitter. “The unique level of viewer engagement MTV was able to inspire during the VMAs was impressive. We think Twitter can be the way television becomes more interactive and MTV is showing us the way.”

No doubt outrageous behavior by Kanye West on the VMAs drove interest in the content MTV was making available, but MTV’s unique social media integration was successful in drawing people from Twitter into the conversation as well drove viewership during the show and pageviews on the site after the show — to see what happened.

Facebook Now Profitable; Reaches 300 Million Users

briansolis:

Today, Facebook announced that we have hit 300 million users and we are free cash flow positive.

Other interesting facts:

• More than 2 billion photos uploaded to the site each month
• More than 14 million videos uploaded each month
• More than 2 billion pieces of content (web links, news stories, blog posts, notes, photos, etc.) shared each week
• More than 3 million events created each month
• More than 45 million active user groups exist on the site

According to a Facebook statement, “Reaching 300 million users is an important milestone, but we feel like we are just getting started. Along with the company’s user growth, Facebook’s financial strength continues to grow even in a really tough economic climate.”

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Twitter Usage and Demographics

(UPDATE) Twitter processes approximately 100k tweets per hour. See math below.

Here’s a compilation of recent stats on Twitter’s U.S. traffic growth…

Excerpted from Journal of the American Society for Information Sciences and Technology by Penn State Live:

• “20 percent of the tweets contain requests for product information or responses to the requests, according to Jim Jansen, associate professor of information science and technology in the College of Information Sciences and Technology (IST) at Penn State.”
• “With about six million active users daily and predictions of more than 20 million users by the end of the year.”

More on Live.PSU.edu here.

eMarketer reports on US Twitter usage surpassing estimates:

In 2009, there will be 18 million US adults who access Twitter on any platform at least monthly. That represents a 200% increase over 2008 levels. Usage will reach 26 million US adults in 2010, a further 44.4% climb.

“This forecast counts 11.1% of Internet users as Twitter users this year, a figure close in line with Harris Interactive and Pew Internet & American Life Project estimates of 13% and 11%, respectively, in spring 2009. In 2010, eMarketer expects 15.5% of all US adult Web users to use the microblogging service via any platform.”

More in the eMarketer post here.

Compete.com shows continued albeit slowing growth:

Twitter Demographic data via Quantcast. More here.

In a recent press release MTV stated, “Additionally, through the “Twitter Visualization” tool… MTV, social media monitoring firm Radian6 and design agency Stamen tracked more than 1.3 million tweets created about the show by the end of the premiere airing of the show (11:30PM EDT).”

Chloe Sladden, director of media partnerships at Twitter said in the same press release, “During MTV’s VMAs, Twitter experienced three times our average volume of tweets, and twice as many as during the news surrounding Michael Jackson this past summer.”

Doing the math… 1.3 M Tweets over a 4.5 hour broadcast = just under 290k tweets per hour. Let’s call it 300k per hour for easier math. If 300k tweets per hour is “three times our average volume of tweets,” then Twitter processes approximately 100k tweets per hour.